We carried out the ideation phases with users of the platform and the LUMO core team. The objective of this first workshop was to identify the problems encountered by the users of the platform and to understand how the participants envisaged the ideal use of the service.
The design of the home page is very strategic. Here we had another challenge: to present a new player on the market that operates on the crowdtunding model, which is still little known to the general public. In order to define the content of the homepage we conducted a design sprint workshop with the users and the LUMO team.
I made the desktop prototype* of the platform on Axure. My tasks were the following: home page, project hub, proiect page, and investment funnel (*Functional prototype in shades of grey. The branding agency Pixelis was in charge ot the brand platform and the website’s interface).
The tests were carried out using the Testapic tool in order to validate our hypotheses and to test the usability of the interfaces. We tested the understanding of the home page, the investment path, and the investment tracking dashboard.
The investment world is very standardized. As a designer, I had to come up with alternatives to simplify the journey and make the overall experience memorable. Working in parallel with the branding agency Pixelis and seeing the brand platform emerge while working on the functional aspect of the site was very rewarding.
